Inside out

The Intel lobby in Silicon Valley serves as an immersive, user-centric introduction for business leaders, customers, and retailers. Aligning with the 'Intel Inside' concept, I created the digital display concept to offer a unique perspective both inside and outside the center. The user journey begins outside with a green wall, that guides visitors through an exploration of narratives made possible by Intel technology. Inside, the experience unfolds through large video displays showcasing dynamic art, bike tricks, fish tanks, and other abstract elements. Whether showcasing cutting-edge technology, engaging narratives, or creative expressions, the lobby creates a memorable and dynamic experience.