potent

Coca Cola’s energy drink required a packaging refresh intended for a young Southeast Asian audience. Working with Phibious, I designed packaging geared toward Southeast Asia's growing, rebellious youth culture. Inspired by the fierce determination of the Samurai, our energy drink encapsulates raw power. Tailored for the daring and unconventional, the campaign encourages the bold to seize the moment and conquer challenges with unbridled energy. An advertising campaign was developed celebrating the inner warrior.